seo B2B SaaS
From invisible to category leader
Rebuilt site architecture and content strategy for a 40-person SaaS, capturing high-intent search demand.
+518% organic traffic in 9 months
Proof
Results that speak in numbers
Sample engagements. Filter by channel to see how the work plays out.
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Peak organic growth
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Best email ROI
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Avg. CPA reduction
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Client retention rate
Case studies
The work behind the numbers
01
Arm · Global SEO & Analytics Read the case study
A global organic engine, built from a blank page
Arm had no SEO or analytics system behind its worldwide talent brand. I designed both from scratch, launched the careers stories hub, and turned organic search into a primary channel across 13 countries.
+160% organic leads
+518% organic traffic
02
PIB Insurance · PPC & Paid Media Read the case study
Cutting the cost of every new policyholder
PIB was pouring budget into paid search and measuring clicks, not policies. I rebuilt the account around profit, killed the waste, and made every pound trace back to a real customer.
-63% cost per acquisition
2× qualified leads
03
Edu4u · Lifecycle Email Read the case study
Turning curious students into enrolments
This student-recruitment startup captured plenty of interest and lost most of it to silence. I built the lifecycle email flows that nurtured prospects to enrolment, and it became the engine behind their growth.
8.4× return on email
11× revenue growth
04
Orca Roofing · Analytics & CRO Read the case study
From blind spend to a lead machine
Orca was flying blind: broken tracking, no idea which marketing brought the calls. I fixed the data, built one clear dashboard, and reworked the site so more visitors turned into booked jobs.
+41% lead conversion
-38% cost per lead
More proof
Selected client work
ppc E-commerce
Scaling paid without killing margin
Restructured Google and Meta accounts around profit instead of clicks, then doubled spend while improving return.
-63% cost per acquisition
email DTC Brand
Email became the top channel
Built lifecycle flows from scratch for a DTC brand. Recovered abandoned revenue and lifted the repeat purchase rate.
8.4x return on email revenue
analytics Marketplace
Finally trusting the numbers
Fixed broken tracking and built a single-source dashboard, unlocking decisions that lifted conversion.
+41% checkout conversion rate
seo Local Services
Owning the local map pack
Local SEO overhaul that put a multi-location service business at the top of its market searches.
+287% inbound leads from search
ppc Fintech
Cutting wasted ad spend
Audit + rebuild of a fintech paid account, killing waste and reallocating budget to what actually converts.
3.2x return on ad spend