The client
Arm is one of the most important names in technology. Its chip designs sit inside most of the world’s smartphones. But when it came to attracting talent, its global careers brand had almost no organic foundation. No SEO strategy. No analytics system. No single view of what was working across markets.
The challenge
Arm was hiring across 13 countries and spending real money to do it, more than £300K a year across a sprawl of over 20 agencies. The problem was not effort. It was visibility. Nobody could see which campaigns, pages, or markets actually produced hires, so budget kept flowing on faith rather than evidence.
What I did
I built the organic engine from a blank page.
First, the measurement layer. I stood up Power BI and Looker Studio dashboards backed by a live business-updates database, and turned them into 80 monthly insight reports that finally showed leaders what was moving.
Then the content. I designed and launched the careers stories hub at careers.arm.com/stories and the pages around it, giving organic search something worth ranking and worth reading.
Finally, discipline. I consolidated a portfolio of 20-plus agencies down to fewer than 10. That sharpened the work and freed up budget for the channels that earned it.
The results
The stories hub went from a standing start to one of Arm’s strongest talent channels, and the number that mattered most was the one at the bottom of the funnel.
- Organic applications, the leads that actually fill roles, rose from 25,000 to 65,000 a year, up 160%.
- Organic traffic to the new hub grew 518% as content and rankings compounded.
- Organic impressions climbed from 150,000 to 340,000 a year.
- Top-three search rankings improved more than 30% year on year.
Arm had no organic engine when I arrived. By the end it was a primary channel, running across 13 countries on a system anyone could actually read.
The bigger win was not any single number. It was that Arm could finally see its own marketing, and make decisions from evidence instead of guesswork.
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